I got an email this week from the guy behind a startup service aimed at the outdoors market, I liked his friendly approach and the premise behind the platform / service. And I put aside the fact that he’s way too entrepreneurial for a 22 year old – leaving a good job at Google to launch this service – too much energy and enthusiasm from the youth I say 😉
Hoplett looks like a great service idea and with my other hat on (web marketing / digital content consultant etc) it has the making of a nice user experience / interface and functionality.