The Penguin Wayfarer initiative with @journeysinbtwn – worth tagging along..

Penguin Wayfarer - A Journey on Foot
Photo comes from A Journey On Foot website/blog (taken by @journeysinbtwn I would think).

I came across the Penguin Wayfarer project through some research I was doing for a client (although not with my Hiker hat on as such) and I though both the approach to promoting an outdoors / walking book and the entries to the competition that the promotion centered on, were excellent. More of that (from an online marketing practitioner point of view) on t’other blog ¬†here :¬†mark kelly digital consultancy.

This is just a short post, pointing out what I think is a great walking blog (if you haven’t already seen it).

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