I came across the Penguin Wayfarer project through some research I was doing for a client (although not with my Hiker hat on as such) and I though both the approach to promoting an outdoors / walking book and the entries to the competition that the promotion centered on, were excellent. More of that (from an online marketing practitioner point of view) on t’other blog here : mark kelly digital consultancy.
This is just a short post, pointing out what I think is a great walking blog (if you haven’t already seen it).